Gender, Workplace and Urban Living in the Border

Abstract

The aim of this article is to analyze the actual social and cultural change in women’s lives as workers of the border assembly factories. An interpretative exercise has been done for these purpose using a set of women and men narratives. In particular, we analyze the context and life experience of working women and men, its labor orientation, the gender identity negotiation in the factories and the construction of the sense of belonging to work. Also, the impact of this model of industrialization on the configuration of traditional and modern ways of life in the city of Tijuana is discussed.